Monterey Data Systems - The Customer Keeper

Few would argue against the benefits of staying in close contact with customers. Widely acknowledged to be the single most important element of marketing and sales, an ever-widening circle of satisfied customers virtually assures the success of almost every business enterprise. Why is it then that otherwise competent marketing and sales management leave this function so much to chance? The reason lies in the fact that customer follow-up is historically one of the most difficult sales and marketing functions to manage. We think that one of the most important factors of growth in sales is to focus more sharply on that “ever widening circle of satisfied customers”. It is our intention here to focus on that particular aspect of sales and marketing, the aspect of keeping existing customers happy. This is where the inspiration for this system, THE CUSTOMER KEEPER© came from. We’re going to make it easy for you to keep in periodic contact with all of your customers.

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